Ford Fiesta - This is Now

This is an amazingly cool commercial for a very bland product. I find the editing in this spot just amazing. In order to pull it off the thought, storyboarding and pre-production planning that went into this must of been insane. I also love the hints of Michel Gondryesque portions of the commercial.

The spot was made by Ogilvy & Mather. The creative team behind it was Andy Bird (art) and Sue Higgs (copy) with Camilla Herberstein as creative director. The spot was directed by Scott Lyon from Outsider films.